How Does White Label Software for Sale Work?

What is white label software for sale? White label products are any product that is manufactured by one company and sold by another company that puts its own brand on the product. That is to say, you can white label one software from one company to change the brand name, logo and interface to yours, and then resell the software with the new face of your brand.

How Does White Label Software for Sale work?

There are some steps to white label marketing software for sale. Let white label backup software- AOMEI Backupper as the example.

The first step is materials preparation. If you want to white label AOMEI Backupper, you must give those materials such as your brand name, the product name, your official website, all the links of the software and the signature certificate (this certificate is to allow the program to be installed on the computers). What’s more, it is a good suggestion that you can start to prepare the sales material now.
Notice: The signature certificate for the software is necessary, because if there is no certificate, the user will get error message that “publisher Unknown” when they try to install the program. This is not so good for the user experience.

The second step is finishing the white label AOMEI Backupper process. As soon as the related materials are received, AOMEI technicians will handle the rebrand work immediately. Waiting for about two weeks, you will get the test version of rebranded Backupper. This is not the final version, because you need to check the software whether it meets your requirements and then sign the digital signature for the software. Or you can just send the signature certificate of your company to AOMEI and AOMEI will sign it for you. If all the things are ok, AOMEI will package the software for you. Now you get the white label backup software with your own brand.
Notice:When you do check for the test version, you need to install the program and check every message you can see. The most important is that you must try to use every one feature of program, especial the Winpe environment, to make sure that all is ok.

Third, start to sell the software with your new brand. One way is that you buy a bundle of license codes and then sell to your customer. Another way is that your customers buy the software first and then you buy from vendor to them. The first way is the best way, because you can control all the sale process immediately. You will supply all the support for your customers directly including the sales and technical problem. If you do not know the software directly, please ask the help of the vendor.
Notice: No matter it is pre-sales or after-sale problem, you must be the first support person and the vendor is the second support. Because in this way, you can know the demanding of your customers directly and clearly.

Finally, you can see this example that AOMEI White label AOMEI Backupper to AVITRES Snapshot Backup and AVITRES sells the software on their website.

Ready to becoming white label software reseller?

Whether you are good at SEO or you are simply a sales organization, you can focus on what you are good at and leave the time of software development and service management to your white label partner. After that, you have the time to do the marketing and meet the demand for customers. In today’s technology and marketing requirements, white label or OEM software for reselling will become more important. AOMEI is a software provider who provides the backup service and partition software. So if you are ready to white label software to resell, please Join white label software partner program