How does bundle software marketing work?

Bundled software marketing is commonly used in today’s technology industry. This article will introduce how software bundle marketing work and common cases to bundle AOMEI software, including pre-installed in hardware, integrated in software, software bun

Doris
April 28, 2018

Bundle software marketing can be either a set of single software programs that are sold together, or one or more software programs sold together with a piece of hardware equipment. Common types of bundled software include operating systems, utilities and accessories sold with desktop or laptop computers, as well as mobile devices. This article will introduce how bundle software marketing work and common cases to bundle AOMEI software to enhance the value of your solutions.

Bundle with Hardware

Bundle software with hardware, or in other words, pre-installed software, is any software that is included with a new computer, servers, hard drives, or other hardware. One common example is the shipment of a PC with an operating system as well as many other programs already installed at the factory. This bundled software is included at no additional cost to the user and is used to help promote the software with demos of the actual program. In some cases, it may be full versions of programs, but often is trial programs that expire after so many days or is limited versions of the actual program.

As competition between computer manufacturers has intensified, bundling software has become a key strategy for attracting consumers. AOMEI offers varied integration service to hardware manufactures and distributor, quick integration, rebranded integration and customized integration. AOMEI products are trusted by over 50,000,000 users all over the world. Bundle with AOMEI products will create a higher value compelling solution and help customers to solve problems.

Cooperation Case: Komputronik S.A., one of the leading desktops computers, servers and some other electronic equipment manufacturer and seller in Poland, cooperate with AOMEI, pre-installed free backup program – AOMEI Backupper Standard in the systems which they sell with the computers.

Bundle with software

Bundle with software, or integrated software, is a collection of software especially created to work on closely related programs. These are used in personal computers where the most commonly used and most similar programs are grouped together in one application. Industrial management software and databases fall into the category of integrated software, where the output from various programs are closely related and can be embedded into each other with similar environments.

Bundle with software, or one or more software programs embedded together, and sold as a single software service. For example, PXE Boot Tool is an independent tool, and also a kind of utility integrated in AOMEI Backupper. Not only integrated their own products, AOMEI acknowledge that wonderful products shall be shared. If your products will help customers to solve more problems, AOMEI would like to recommend your solid product in their products. And also welcome system builder, software publisher to consult the integration cooperation.

Cooperation case: OSToto Co., Ltd, known as world's leading Windows driver software provider, incorporate AOMEI’s free backup software - AOMEI Backupper Standard with its award-winning driver update tool - Driver Talent, to protect data and system.

Software bundle package

Software bundle package is a group of software packages which are sold together. A bundle of products may be called a package deal. For example, we bundle AOMEI Backupper Ptofrssional and AOMEI Partition Assistant Professional in a package deal with discounted prices during festival promotions like Black Friday, Christmas, World Backup Day etc. Not limited to their own software, AOMEI is also looking for vendors that software portfolios are complementary to establish cooperative relations.

Cooperation case: Wisecleaner once bundled AOMEI software with its Wisecleaner365 which are sold together. Customers purchased Wisecleaner would get AOMEI Backupper Professional without additional cost. Also customers purchased AOMEI Backupper Professional will get Wisecleaner as gift.

Bundle with PC Magazines

It is common to see magazines bundle with cover-CD/DVD package on the market. Especially computer related magazines often include several software tools in their Cover-CD-ROM/-DVD, and sold as a bundle package to their subscribers, usually customers don’t need pay additional fee. Some of the software that included in the CD/DVD may be free; some of them may be charged ware. Magazines need ask for approval to publish these tools from software vendors.    

AOMEI is proud to cooperate with many first-class computers magazines around the world, such as PC World, CHIP, Komputer Swiat Magazine, Computer – Das Magazin für die Praxis, Saikyou Freesoft Complete Bible etc. AOMEI is also glad to cooperate with more Medias to offer their superior products.

Last Words

In today’s technology industry, bundled software is commonly used to expand market channel and increase sales and profitability. Bundle with AOMEI products will certainly enhance the value of your solutions, booster your competitive positions and the most important is that help to solve the problem of your customers. Welcome to send email to AOMEI for any cooperation opportunity.